The way you package your products can have a huge impact on the success of your business. As such, it is good to choose the right way to package your product. According to a recent survey, 74% of consumers say that they will pay more for products packaged in environmentally safe and sustainable packaging. If you are looking for the best of the best fish packaging solutions then look no further.
What this means is that the way you package your products will likely determine whether a consumer will choose to buy from you or your competitor. There are several packaging trends in 2022. Today, we are going to mention our favourites so that you can know about them and try them to beat your competition. That said, here are six packaging trends worth considering:
1. Eco-Friendly and Sustainable Packaging
The sustainable packaging trend will likely continue this year. Apart from the fact that it protects the environment, sustainable and eco-friendly packaging is unique and creates a positive brand image. Many companies have started packaging their products using biodegradable, recycled, or compostable materials.
This is because of the fact that customers have become more conscious of their packaging waste. And with the new plastic tax in force, you need to reduce the number of damaging plastics used by your business. Packaging your products using sustainable packaging is likely to increase respect for your brand and make your business more successful.
E-commerce will likely continue rising in 2022 just like it has done over the past few years. The pandemic has changed modern consumer behaviour and has raised the bar when it comes to e-commerce packaging. Customers have high expectations when it comes to the user experiences, delivery, and return procedures of the products they are buying.
If you want to succeed in the e-commerce market, you will have to try as much as possible to live up to the expectations of your customers in 2022. Packaging should protect the contents and also make customers want to buy the product again. So it needs to be attractive to make customers want to buy the product again.
3. Personalisation and Customisation
Personalisation and customisation will be very important in 2022 as customers will still be looking for reliability the same way they did before COVID-19. Customizing your product tells the consumers that you are willing to try anything possible to make your packaging look professional and impressive.
It has been shown that 98 percent of marketers believe that personalisation builds strong customer relationships and among these marketers, 70 percent believe that personalisation has a huge impact on the delivery of better customer experience and increasing customer loyalty. Digital printing makes custom packaging possible. If you are looking for personalised and customised packaging, contact our packaging experts today.
4. Brand Storytelling
Brand storytelling is another trend that is highly likely to become more popular in 2022. This is because more and more companies would like to engage better with their customers by telling them about the story of the company. They can do this by displaying important information about the company on the packaging or talking about the mission or history of the company.
With most of the products obtainable through e-commerce platforms, businesses are looking for new ways to educate their customers and connect with them. Having storytelling on packaging enables consumers to know about your product and the reason why the product is unique.
5. Tech-integrated Packaging
Technology in packaging is likely to become more popular in 2022. This is especially true for innovative, cutting-edge products. Transforming packaging custom boxes, food packaging, and sweet wrappers into augmented experiences, AI and digital games are packaging trends to watch out for. These include rendering of packaging artwork and interactive tours, enabling customers to interact with packaging in a special way.